Have you heard of the 80/20 rule?
The whole idea that 20% of your activities will generate 80% of your results.
I LOVE this concept and find it to ring true in so many different areas of my life. Especially in business.
The stuff that matters = creating great content, building your email list, and loving your customers. Do those 3 things and you have a guaranteed paycheck for life.
I'm going to give you my cheat sheet for generating at least 100 new email subscribers from EVERY blog post.
This is the 80/20 version. Just the good stuff. No fluff.
Just 3 ingredients.
Yes. I know. Not everyone loves pop-ups. But they work like crazy. Especially when you do them properly. If you're just writing your blog as a hobby, then keep it clean.
But if you want to build a business, you've gotta start growing your email list.
You can use a pop-up, slide-in, or scroll mat to turn your visitors into loyal, long-term fans.
2. Content Upgrades.
This is one of my favorite (still underutilized) strategies for converting up to 10% of our visitors into subscribers.
Add a yellow box to the top and bottom of your blog post that allows your visitor to download the post as a PDF.
Yes! The exact post that they're ALREADY reading.
Why does this work so well?
Because it's super relevant. And over 50% of your visitors are browsing your website on their phone. If you've got great content, download the pdf is one of the best ways to save it to read later.
This is one of our highest-performing opt-in forms.
3. Turn your home page into a venus fly trap.
The front page of your blog is THE most visited page on your entire website. So why not use it strategically to grow your email list.
One of the best ways to do this is to simply turn your homepage into a long-form squeeze page.
I'll talk more about how to promote your blog posts in future.