Social Media Management Agency / Marketing Specialists

IBSM BLOG

By: Chris | May 06, 2021

How to Use an Email Sequence to Turn Prospects Into Customers

Wondering how an email sequence can help turn people into customers?

In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales.

Why You Need an Email Nurture System

When you think about somebody entering your email list, consider the journey you want to bring them on to build list, familiarity, and excitement, and get them to want to buy your products or services. Creating an email sequence that nurtures your audience will make it easier to convert them into purchasers and measure what’s working and not working so you can scale your system.

Now let’s look at the six emails you need to include in your email sequence to build loyalty, generate engagement, and make sales.

#1: Permission Emails

The first email in the sequence is your permission email, which helps show your audience that they belong. This is important because they get a lot of emails from many different people. When they get an email from you, you want them to feel like they’re hearing from a friend, somebody who really gets them.

Giving people permission to be imperfect lets them know that they belong in your community and they’re going to stick around longer because of that.

#2: Clout Emails

Next up are clout emails. These emails are important because they show your audience you’re somebody worth listening to.

There are two ways to do clout emails. One approach is to include an email about your authority platform, whether it’s a podcast, YouTube channel, or blog. The other way is to show that you’ve been featured. Both of these tactics show your audience that you’re an expert in your space and somebody they should listen to.


#3: Training Emails

The third kind of email in this sequence is a training email, which is one you likely send most often. It’s where you fill a gap (change your audience’s mind about something) or share a hack (show them how to do one particular tactic or strategy).

#4: Recommendation Emails

Recommendation emails introduce a different product to your audience. Maybe it’s a book or product you love, or another person and their products and services you’re excited about. This email is a great place to make use of affiliate links.


#5: Ask Emails

The ask email is where you actually ask people to buy your product or service. Most businesses don’t do this. They’re either just sending out a newsletter or sporadically asking for a sale.

#6: Feedback Emails

Once you’ve sent the ask email, you move on to the feedback loop. The feedback email is important because after you’ve asked people to buy something, you’ll want to solicit their opinions to show you care about what customers think about your products and your brand.

Conclusion

When you create an email sequence with these six kinds of emails in this particular order, you’re more likely to nurture your audience in an authentic and exciting way.

What do you think? Are you inspired to try this email sequence for your business? Share your thoughts in the comments below.




Category: Email Marketing 

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By: Chris | April 05, 2021

7 Inspiring Email Templates

Looking for inspiration to create unique and successful campaigns? 


In this guide from Salesforce, you'll find seven templates featuring best practices for B2B companies of all sizes. 


Discover how to leverage interactive content to create newsletters that attract and engage recipients.

Category: Email Marketing 

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By: Chris | October 07, 2019

Top 3 Ways to Grow Your Email List

Have you heard of the 80/20 rule?


The whole idea that 20% of your activities will generate 80% of your results.

I LOVE this concept and find it to ring true in so many different areas of my life. Especially in business.


The stuff that matters = creating great content, building your email list, and loving your customers. Do those 3 things and you have a guaranteed paycheck for life.


 I'm going to give you my cheat sheet for generating at least 100 new email subscribers from EVERY blog post.

This is the 80/20 version. Just the good stuff. No fluff.

Just 3 ingredients.


1. Pop-Up.

Yes. I know. Not everyone loves pop-ups. But they work like crazy. Especially when you do them properly. If you're just writing your blog as a hobby, then keep it clean.

But if you want to build a business, you've gotta start growing your email list.

You can use a pop-up, slide-in, or scroll mat to turn your visitors into loyal, long-term fans.


2. Content Upgrades.

This is one of my favorite (still underutilized) strategies for converting up to 10% of our visitors into subscribers.

Add a yellow box to the top and bottom of your blog post that allows your visitor to download the post as a PDF.

Yes! The exact post that they're ALREADY reading.

Why does this work so well?

Because it's super relevant. And over 50% of your visitors are browsing your website on their phone. If you've got great content, download the pdf is one of the best ways to save it to read later.

This is one of our highest-performing opt-in forms.



3. Turn your home page into a venus fly trap.

The front page of your blog is THE most visited page on your entire website. So why not use it strategically to grow your email list.

One of the best ways to do this is to simply turn your homepage into a long-form squeeze page.


I'll talk more about how to promote your blog posts in future.


Cheers

Chris 

Category: Email Marketing 

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