Social Media Management Agency / Marketing Specialists

IBSM BLOG

By: Chris | June 17, 2021

How to Grow a Facebook Group Quickly and Effortlessly

Looking for ways to quickly grow your Facebook group?

In this article, you’ll discover three ways to grow your Facebook group.


#1: Questions That Prompt Engagement in Your Facebook Group.

It’s no secret that Facebook rewards engagement. They love it so much that they’ll start recommending your group to other people on the platform, allowing you to essentially grow your group for free.

The best way to get people to engage consistently in your Facebook group is to constantly ask them questions.

There are four kinds of questions that work well for this purpose. You can ask group members to weigh in on your upcoming business or personal decisions; solicit their opinions on something; prompt them to answer your question; or allow them to share something about their business such as their profile, podcast name, or YouTube channel.

#2: Keep Engaged Facebook Group Posts Trending.

Every time somebody comments on or reacts to a Facebook post, whether it’s in your group or the feed, Facebook pushes it back up to the top. So in the case of an engaging group post, everyone will see that post first.

But you don’t just want engaging posts, you also want trending posts. The best way to do that is to constantly engage with posts in your group. While you may be tempted to like and comment on everyone’s posts all at once, don’t do that. Otherwise, you’ll be giving up a lot of opportunities to make sure those posts trend.

Here’s a better approach. Whenever you identify a Facebook group post that’s getting good engagement and you want to supercharge that engagement, like and comment on one or two people. Then wait 30 minutes and come back and repeat the process.

The more you spread out your engagement on that one post, the more times it will get pushed to the top of the feed. And of course, the more comments the post has, the more engagement it has, and the more Facebook will reward you for that popularity.


#3: Tag Engaged Facebook Group Members and Mention Old Posts

We all know Facebook never wants people to leave the platform. They discourage you from adding outside links or referencing things outside of your group or page. An easy way to get around that—and get Facebook to fall in love with your group—is to mention members.

It’s really easy. Just go into your Facebook Group Insights and look at your top-performing posts and most engaged group members.

Make note of these names and pick one or two each week and mention them in your group. This will help get them to engage even more.

What do you think? Which of these tactics will you try to increase engagement and boost the popularity of your Facebook group? Do you have any tips of your own to offer? Share your thoughts in the comments below.


Category: Facebook 

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By: Chris | November 17, 2020

Does your business sell physical products? Wondering how to sell your products using Facebook Shops?

In this article, you’ll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You’ll also discover whether your business is a good fit for Facebook Shops.

Facebook page shops and Instagram profile shops have existed for quite a while but the latest iteration marks the most significant changes that impact small- and medium-sized businesses (SMBs).

Historically, Facebook shops were geared toward online retail stores selling products but now Facebook is planning to expand the tools for service-based businesses and digital products. The biggest change is the build-out of a complete end-to-end commerce ecosystem.

The Facebook Shops platform offers tools for promotion, sales, marketing, conversion, customer support, and more. SMBs can go fully native and set up a full online shopping experience for free on Facebook Shops. In addition, Facebook has made the strategic decision to continue partnering and expanding the relationships with third-party eCommerce tools such as Shopify, BigCommerce, WooCommerce, and many more. This is great news for you.

Now let’s look at five key new features of the latest iteration of Facebook Shops:

  • Unified single shop presence across the entire Facebook family of apps and services: This includes Facebook, Instagram Stories, ads, and coming soon, Messenger and WhatsApp.
  • Seamless checkout experience: Facebook stores the user’s credit card when they’ve made a purchase.
  • Real-time shopping on Facebook and Instagram Live: This feature alone has massive potential. Think QVC or Home Shopping Network meets Facebook and Instagram Live.
  • Artificial intelligence (AI): Facebook will be able to automatically identify and tag your products in photos. People will be able to link to product photos in Facebook and Instagram feeds.
  • Augmented reality (AR): Let your audience try on items like sunglasses, lipstick, and makeup, or use their mobile device to preview items in the real world. This feature is going to help increase conversions for SMBs.

If you already have a shop on Facebook or Instagram, your shop will automatically update to the new Facebook Shops. You’ll get a notification or an email or both from Facebook.

If you don’t already have a shop, read on to learn how to set one up for your business.

#1: Decide If a Facebook Shop Makes Sense for Your Business

Facebook Shops isn’t a good fit for every business. So before getting into the steps for setting up your business on the platform, let’s talk about who should and shouldn’t be using the new Facebook Shops.

A Facebook shop would be a good option for your business if:

  • You mostly sell physical products.
  • You’re new to online commerce.
  • You have a third-party shop such as Shopify or BigCommerce. You can easily connect your catalog and try reaching a new audience on Facebook and Instagram.

In these cases, there are clear benefits to your audience. They can have a seamless shopping experience, and when it’s available, you can try real-time shopping on Facebook or Instagram Live.

On the other hand, don’t set up a Facebook shop if:

  • You mostly sell services or digital products. But remember, the situation might change.
  • You prefer to have full control over your online store or stick with your own merchant account or Shopify, for example.

Otherwise, you may as well give Facebook Shops a go to help increase sales. You could reach a wider audience and make more money.

#2: Set Up a Facebook Shop With Commerce Manager

Now let’s dive into how to create your Facebook shop. There are two main components you’ll need to set up: Commerce Manager (if you haven’t already) and your Catalog Manager. By the way, on Instagram you’ll need a business profile to set up a shop.

To get started, go to facebook.com/commerce_manager and click the blue Create Commerce Account button.

On the next page, you’ll see two choices for setting up your shop. Your first option is to go totally native and start on Facebook. Or if you already have an eCommerce platform like Shopify or BigCommerce, go with the second option.


You’ll then see an informational screen that lists the items you’ll need to set up your account. This includes your U.S. bank account and routing number, tax and payment information, and shop preferences and policies. Click Next to proceed.


Business Information

The next screen outlines the steps to take to set up your account. Click the Set Up button under Business Information first.

Now give your commerce account a name—ideally, the name of your business. On the next screen, select your Facebook page. If, like me, you’ve had a shop before, select that page and it will convert to the new Facebook shop. Now Facebook wants you to connect to your Business Manager account. Click Finish Setup when you’re done.

Products and Settings

When you get back to the initial setup screen, click Get Started under Step 2 to move on to Products and Settings.

For your product catalog, you can pick an existing catalog if you had one before or create a new catalog. Now set the shipping options you’ll offer in your shop. Remember Facebook shops are mostly for physical items so you’ll need to indicate what your standard, expedited, and rush shipping charges are.

The next screen is for your return policy. Enter the number of days customers will have to return purchases to you and provide a customer service email. You can’t proceed without entering these details.

Payouts

The final step is to tell Facebook where you want to receive the money from any sales you make. When you see the initial setup screen again, click Get Started under Payouts.

First, fill in your bank details. After that, select from the drop-down menu of categories of what you sell.


Next, select the state where you do business. If you have a physical location, provide the tax registration number for your state; that’s not your tax ID number. If you don’t have a physical presence business, just hit Skip for Now.


On the Tax & Representation page, select your business type (Corporation, Non-Profit, Partnership, Individual, or Sole Proprietorship) and enter personal details for the individual who will serve as a representative for your business. Finally, link your bank details because Facebook pays out directly to your bank. When you’re done, click Finish Set Up.


#3: Add Products to Your Facebook Catalog

Now you’re ready to add products to your catalog. Go into the Commerce Manager account you just set up and click Inventory in the left-hand menu. Then click the Add Product button on the right.

Facebook gives you three choices for adding products to your catalog: Add each product manually, use data feeds, or connect the Facebook pixel. The data feed and Facebook pixel options are ideal if you have 50 or more items in your catalog. If you have fewer than 50, go with the manual option.


Adding a product manually is super-easy. You upload a picture of the product and provide a name, description, content ID, and website links.

A lot of these fields are optional. You can enter a current price and sale price, inventory availability, product condition, shipping, and more. After you add your first item, you’ll see the option to add more products. When you’re done, click the View Shop button to see what it looks like on your Facebook page.

What’s Next?

Setting up your Facebook shop is the first step. Now how do you get your products out there and promote them? Well, certainly you can do that organically on Facebook and Instagram. Instagram has a dedicated Shopping tab and shops have a destination on the Explore page. You can also share your link to your shop outside of Facebook and Instagram.

What do you think? Will you set up a Facebook or Instagram shop to sell your products? Which new Facebook Shops features will be most beneficial to your business? Share your thoughts in the comments below.



Category: Facebook 

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By: Chris | August 10, 2020

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Category: Facebook 

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By: Chris | June 08, 2020

5 Creative Ways to Use Facebook Messenger for Business

Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business?

In this article, you’ll discover five ways to use Facebook’s Messenger platform for business.

Why Use Facebook Messenger in Your Marketing?

Messenger marketing is simply the act of marketing to your customers using a messaging app like Facebook Messenger. Many consumers prefer chatting to calling or emailing for two main reasons: instant support and multi-tasking. In addition to the often immediate support provided by chat, many prefer live chat because they can multitask if they have to wait.

The good news is that you can successfully integrate Facebook Messenger into your marketing if you keep your eye on the user experience (UX) and your customer’s journey.

Your branding guidelines should reflect the experience you want your users to have when they chat with your page. Give your Messenger an upbeat, positive, and inclusive tone. Avoid too much sarcasm or irony, as this type of humor often doesn’t translate well online. And when your communication is set to close, make sure to include a sign-off to avoid leaving someone hanging.

Now let’s look at five ways your business can effectively use Facebook’s Messenger platform.

#1: Answer Customers’ FAQs via Automated Responses in Messenger

I recommend setting up automated responses for Facebook Messenger so visitors to your page can get pertinent details about your business at their most convenient time. Facebook provides this feature so you don’t need to pay for an external app or membership to offer it.

Think about your future clients’ experience and the kind of information they ask when they call or visit your storefront such as:

  • Services you provide
  • Business hours
  • Business location
  • Frequently asked questions (FAQs)
  • Testimonials for each product or service you offer
  • Price range of your services
  • Warranty
  • Customer service

When you set up automated responses, be strategic. The goal is to impress users, capture their attention, and build trust in your business as quickly as possible. Make it easy for someone to learn about your services or products and inspire them to take action.

To set up automated responses, open your Facebook business page and click the Inbox tab at the top. Then in the left navigation, click Automated Responses.


As you can see, you can customize a variety of automated responses, including an away message, contact information, location, FAQs, and more.


When you set up automated responses, let people know they’re not talking to you; rather, they’re receiving automated messages. Your answers should be brief but make sure you share essential information. Don’t send multiple messages when you can simply respond with one.


You can schedule some automated responses to run for certain hours to create a more personalized experience where you alternate between automated responses and your live chat.

Remember to proofread! Click Preview as Message to send a test message to your mobile device so you can double-check it before hitting Save and publishing it.


#2: Send Reminders and Follow-Up Messages to Customers Who Book Appointments Through Your Page

Facebook lets you set up your page to allow prospects and customers to book appointments without leaving the platform. This is a good option for consultative selling, where a salesperson spends time with the customer to understand the problem they’re trying to solve and recommends a solution that will specifically address that problem.

So if you run a med spa, for instance, the ideal buyer’s journey will be to see your business, consider the services you offer, and book an appointment to talk to the doctors. Adding a Book Now button to your page will make it easy for buyers to make an appointment.

If you set up this feature, Facebook Messenger integrates with your appointments and allows you to send automatic follow-up messages to people who make appointments and automatic reminders the day before their appointment. Setting up automatic responses for appointments has the added benefit of keeping users engaged with your page.

To set up the appointments feature for your page, click the blue call-to-action (CTA) button below your page’s cover photo. When the Add a Button to Your Page window appears, click Book With You and then Book Now.

On the next screen, click Appointments on Facebook so you can manage your appointments through Facebook.

After you click Next to proceed, click Start Setup and select the days and times you want to regularly offer appointments on your calendar.

When you’re finished, the next screen lets you adjust your preferences for things like appointment approval and advance notice.

After you make your selections, you’re taken to a screen where you have the option to list your services. If you don’t want to do this, click Skip.

To add a service, click Add a Service and then fill in the details for your service including name, price, description, and duration. When you’re finished adding services, click Done.

Now go to the Automated Responses section of your Inbox and turn on Reminders and Follow-Up Messages.

#3: Start a Messenger Conversation With People Who Sign Up for Your Facebook Event

If you use Facebook events to market your business, you can turn on a feature that lets attendees chat about their reservation with you via Messenger. When they reserve a spot at your event, Facebook will automatically open a Messenger thread with your page.

When you set up your event, simply select the checkbox labeled Allow Guests to Message [Your Page] About Their Reservation to activate this feature.

Now when guests reserve their spot, you’ll get a confirmation via Messenger. Since you’ll have event responses on Messenger, you can engage with the users just as if you’re having a normal conversation.

#4: Encourage Organic Messenger Conversations With “Send Message” News Feed Posts

Although your business can’t initiate new conversations with people via Facebook Messenger, you can encourage your customers and prospects to start conversations with you. One way to do this is to add a Send Message CTA button to your Facebook posts.

This is a great way to get conversions from your posts. Offer amazing content and let the users know that they can send a message to request it. Some examples of downloadables include an ultimate guide, quiz, eBook, template, or PDF.

To add the Send Message CTA button to a post, start a new post from your page and click Get Messages.


#5: Retarget Your Messenger Users With Facebook Ads

You can create a custom audience to retarget everyone who has messaged your page with Facebook ads. Running ads will help you stay in touch with Messenger users who have gone beyond just liking your page. Because these users have expressed an interest in your business, a testimonial post can be an effective way to get them further into consideration.

Conclusion

This article gives you five creative ways to integrate Facebook Messenger into your marketing. Remember, you only have one chance to engage with a potential client so your first conversation should inspire them to keep coming back for more.

What do you think? Have you used Facebook Messenger for your marketing? What tips or inspiration do you have to share? Contribute your ideas in the comments below.



Category: Facebook 

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By: Chris | January 16, 2020

How to Promote a Flash Sale on Facebook and Instagram

Do you run flash sales? Wondering how to promote your flash sale on social media?

In this article, you’ll discover how to promote short-term sales with organic posts on Instagram and Facebook.

Why You Need a Different Approach for Promoting a Flash Sale

Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

Most flash sales last for 24 hours or less; therefore, the campaigns promoting them are also short-lived. Maximizing performance within such narrow timeframes requires a different campaign management approach than for longer campaigns.

Here’s how you can maximize your efforts to drive your campaigns further. 

#1: Create a Facebook Event for Your Flash Sale

Creating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic reach by customers marking they’re “attending” or “interested.”

Additionally, Facebook’s algorithm is likely to show your event to people who might be interested as indicated by their social activity, which extends your reach even further. More importantly, people who mark themselves as attending or interested will receive a notification about content or updates to the event and a reminder when the event is due to start.

#2: Count Down to the Sale With Organic Posts on Facebook and Instagram

About 5–7 days before your flash sale, begin sharing daily countdown posts on Facebook and Instagram. Plan your posts a few weeks in advance to give yourself time to think about how you’ll drive organic engagement. It’s a good idea to schedule your posts to avoid missing a day.

Create 5–7 posts that clearly call out your sale. Be sure to include the date and how many days there are to go.

When creating these posts, consider using engagement hooks such as “tag a friend who NEEDS to know about this sale,” or “Comment below with what you’re thinking of buying.” These are quick and easy ways to build your social engagement and organic reach.

In addition to these feed posts, both Facebook stories and Instagram stories can provide more organic exposure. Alongside your countdown posts, share 2–3 daily story posts of your products. Include the flash sale reminder, date, and savings on featured products. Rather than simply sharing the sale discount, you’re contextualizing the discount on real products, helping customers visualize their savings.

Another way to use the Stories features to promote your flash sale is to share live content of yourself talking about your brand. This can work if you’re the face of your brand, or as a way to introduce yourself as the face behind the brand. You could also ask your employees to share their excitement about your sale.


Conclusion

Some businesses choose to announce flash sales on the day of the sale. On its face, this approach seems to make sense. However, announcing the sale at least 1 week before will give you sufficient time to generate buzz around the offering.

Start by creating an event on Facebook and encouraging your audience to like, share, and comment. Also post organic content through a series of countdown posts and share Facebook and Instagram stories talking about what will be offered in the flash sale and emphasizing that stock levels are limited.

What do you think? Will you follow this plan to promote your next flash sale on Facebook and Instagram? Share your thoughts in the comments below.


Category: Facebook 

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