Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group?
In this article, you’ll discover how to run a pop-up Facebook group for business.
When to Use a Pop-Up Facebook Group
Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn more about you, your company, and the problems you’re trying to solve, with the intention of generating sales for a service or offering. Think of it as a pre-launch event.
Even more powerful, you can use your pop-up group as a pre-launch tool and then pitch your sales process, which is also front-ended with something free like a webinar or video series.
You can’t just launch a pop-up Facebook group without putting some careful thought into it, however. You need a plan to attract members to join your group, a compelling agenda, and strategies in place for closing a sale.
This article assumes you know how to properly set up a Facebook group.
#1: Choose the Time Frame for Your Pop-Up Facebook Group
The time frame for a pop-up Facebook group is different for everyone. Some marketers have found the most success with pop-ups shorter than 14 days. With that relatively short duration, people are more likely to stay engaged and the excitement and momentum can remain strong. Plus, it doesn’t feel like too much of a commitment. (Remember, people are busy and social media can be distracting.)
Other marketers have found success with 30- or even 60-day pop-up Facebook groups. It just depends on the audience, agenda, and topic you’re discussing.
#2: Promote Your Pop-Up Facebook Group to Build a Community
To get people to join your pop-up group, there are a number of places you can promote it.
Add a link in your website navigation bar. Because prospects are probably on your website looking for information about you, add a short link to your latest pop-up group in your navigation bar. Real estate is prime so keep the wording straightforward.
Share a link in your welcome email. Whenever a prospect signs up for your email list, take a moment to send them a welcome email that includes a freebie along with your background. Right above the footer is a good place to add some info about your pop-up group. After the prospect opts for a freebie, include your link to keep the conversation going.
Include a call to action (CTA) on your Facebook Cover Photo. This is the horizontal header image that greets your Facebook page visitors. In the caption of that image, provide details on how to join your pop-up group. It’s one of the craftiest strategies out there.
And as always, organically share the pop-up Facebook group to your other audiences like podcast subscribers, blog subscribers, video followers, and social media followers.