Social Media Management Agency / Marketing Specialists

IBSM BLOG

By: Chris | November 09, 2020

The outbreak of COVID-19 has taken a toll on many people, families, and organizations around the world. It has also resulted in difficult times for many of our local businesses, which are incredibly vital and unique to our individual communities. Some businesses have been forced to temporarily close, and many others have had to scale back or change their operations completely. While it’s easy to feel powerless in a time like this, there are still a few things we can do to support our local businesses.   

  1. Shop Remotely, Shop Online - Many businesses have an option to purchase their goods or services through their website, Facebook, via a phone call or through email. Online purchases are a great way to support local without leaving the comforts and safety of home!
  2. Purchase Gift Cards – For those businesses who are unable to remain open, purchase a gift card now to use later. This will help bridge the cash-flow gap for those businesses!
  3. Buy Local – Many of the items you might typically buy in the big city or at the big box stores are available at your local shops as well. Buy local and support small business owners, the people who live in your neighborhood and know your name. They really appreciate it!
  4. Write Good Reviews – Try to write 3 positive reviews of your favorite local businesses each week. Facebook, Google, and Yelp are all great sources to write reviews.
  5. Utilize Social Media – Follow, Like, Share, Comment and spread the news of your local businesses to all of your friends and followers! Did you get an incredible lunch delivered right to your door, or fantastic customer service from your local grocer? Give them a shout-out!
  6. Be Understanding – We are in unprecedented times and some businesses have either been forced to temporarily close or have made the difficult decision to do so for safety reasons. Be understanding. Know that each business is different and they are doing what’s best for them, and try to support them in any way possible. Reach out to the business owners or employees to ask how they are doing, or to simply let them know you support their decisions. It means a lot!
These simple changes can go a long way in helping businesses improve cash flow, keep employees on payroll, or just to feel connected and boost morale.

Category: Industry Updates 

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By: Chris | June 12, 2019

WeChat for Business: What Marketers Need to Know

Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat?
In this article, you’ll discover how WeChat’s features can help you market your business.

Why Marketers Should Consider WeChat


Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered the biggest spenders in the world), the most effective tactic is to adopt the region’s most popular multi-purpose app: WeChat.

Audiences in China have no access to social media apps like WhatsApp, Facebook, Twitter, and Instagram, but they’ve completely embraced WeChat. Launched in 2011, the app is loved by Chinese expats, travelers, and students across the globe.
While other social media platforms might be part of your digital marketing strategy, WeChat is an application to consider as well, especially if you want to increase brand awareness and engage with your Chinese-speaking customers.

One-of-a-Kind Lifestyle Platform

Calling WeChat China’s WhatsApp or Facebook would be inaccurate—it’s a lot more than that. It’s a one-of-a-kind lifestyle platform that has several apps rolled into one. With the ability to connect to 85,000 other apps, WeChat has formed a strong ecosystem of its own.

#1: How to Set Up Your Business Profile on WeChat

Businesses can set up three types of accounts on WeChat: subscription accounts, service accounts, and enterprise accounts.
Subscription accounts (similar to Facebook pages) permit you to send only one broadcast message a day. These messages appear in the subscription folder.

Service accounts let you send up to four messages per month and offer a wide range of services such as WeChat Stores, WeChat Pay, instant customer service, and GPS among others.
Enterprise accounts are available only in China and are reserved for internal communications.

To set up a business profile, open the WeChat Official Accounts Platform page and click on Register Now. (If your registration page loads fully in Chinese, click the top-right drop-down menu next to the globe icon to select English; this will auto-translate several page fields.)

Then choose the appropriate account type for your business.


#2: Use WeChat for Customer Service

When customers have questions or complaints for businesses, they’re no longer likely to call or write an email. Instead, they expect a quick response, preferring social media channels over traditional ones.

Businesses are expected to be where their customers are and with WeChat being an all-in-one platform, it can also be an integral part of your customer service strategy. Here are three ways WeChat can take your customer service to the next level.

#3: Advertise on WeChat

To get started advertising your business on WeChat, first you need a verified WeChat official account.
Once you have that in place, you need to apply for the right to advertise on the platform. Go to the admin section on your WeChat account.

Note that businesses registered outside of China can still run ads, but the application process needs to go through a third-party agency.

Once you have your account set up, it’s time to start promoting content to your target audience. 

Conclusion

WeChat is a promising marketing tool for business and has great potential to deliver branded content and engage with Chinese-speaking consumers. With its growing penetration rate and various advertising vehicles, it works for many international brands as well as small- to medium-sized businesses outside of China looking to reach out to consumers there.

What do you think? Are you considering using WeChat to connect with customers in China? What questions do you have? Share your thoughts in the comments below.

Category: Industry Updates 

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By: Chris | April 25, 2019

WHY EXPANDING BEYOND FACEBOOK MATTERS NOW

Here with some ideas that could have a big impact on your marketing.

If you've been watching what's been happening with Facebook lately, we're in a time of incredible uncertainty. The news is dominated with talk of government regulation and privacy issues.

"Facebook could be unrecognizable by 2020," said The Atlantic.

We've all seen massive declines in organic reach and referral traffic. People aren't watching our videos on FB for more than mere seconds.

It's no longer about content on FB and that throws a great big wrench in many of our social media strategies.

But there may be a way you can still succeed. It starts with diversifying your social marketing activities.

Here are some ideas to consider:

#1: Embrace short-form Stories on Instagram: Yes, this platform is owned by Facebook. However, these 15-second vertical videos are watched by 500 million people every day on IG.

Mark Zuckerberg said, "We want to go from a Feed-only world to a Feed-plus-Stories World." This is a clear signal that Stories need to be a part of our strategy.

Every platform will eventually have these short-form videos. Learning how to tell short stories with video will be important. 

#2: Get active on YouTube: I know this is NOT one of the first platforms you think of when it comes to social media, but consider these stats:

There are 1.9 billion people who use YouTube every month. They consume over a billion hours of content each day.

This is the platform where your longer videos will be consumed. You just need to understand how to use YouTube.

#3: LinkedIn video: Microsoft has made some major progress on the LinkedIn platform, rolling out native video and more recently live video.

This platform feels a lot like what FB was in the "good old days." LinkedIn is worth another look.

Enjoy your day and thanks for reading.

Chris Parsons founder of IBSM 

P.S. Let's be honest, we can't fully abandon Facebook. But we need to be willing to pay to ensure our message gets in front of prospects and customers.

FB ads are still one of the best ways to market. While the costs are rising, your goal should be to determine better ways to test and refine your ads so you don't blow your budget. You'll find a lot of FB ads training inside the Society.

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By: Chris | April 25, 2019

ARE YOU READY FOR THE CHANGE? IT IS COMING 

You know change is coming, right?

Facebook has hinted that major changes are coming to their platforms. 

Stories-based video will begin dominating feeds. Only social activities that result in meaningful interactions will be seen by your fans. Embracing Messenger-based marketing will become more important as Facebook encourages more private communications.

And let’s not overlook the emergence of LinkedIn video and the growing dominance of YouTube.

Your business counts on you to navigate the social media changes while improving exposure, driving more traffic, and developing loyal fans. We know your struggle.

Change is on the way.

👉 Be ready
👉 Make sense of all the chaos--people are relying on you
👉 Don't get left behind--your job could be on the line



Category: Industry Updates 

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