Social Media Management Agency / Marketing Specialists

IBSM BLOG

By: Chris | April 21, 2021

Discover How to Create Meaningful Engagement on LinkedIn.

Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network?

In this article, you’ll discover how to spark conversation on LinkedIn via connection requests and feed posts.

Connection Requests

If you want to connect with someone on LinkedIn with no prior meeting or conversation, it can be helpful to follow them first before sending them a connection request.

Following someone on LinkedIn allows you to see their posts and articles on your home page without being connected to them. It’s only a one-way relationship; they won’t see your posts or activity in their feed or notifications.

Following first can be a useful way to gather insights about a person and their business so you have something to mention when you approach them to connect on LinkedIn. A personalized invitation with a positive comment and perhaps highlighting a common interest will grab their attention and make a great first impression. This helps you stand out from the impersonal, generic “I want to join your network” messages.

If you view someone’s LinkedIn profile and wish to follow them, don’t click on the blue Connect button. Instead, click the More icon at the top of their profile and select Follow from the drop-down menu.


They’ll receive a notification about your follow but they’re not required to take any action.

Pro Tip: Some LinkedIn users have Follow as a default option on their LinkedIn profile. If you see this instead of the Connect button, you can just click/tap on this option to follow the user. When you’re ready to connect, click the More button and select Connect from the drop-down menu. Note: LinkedIn users are limited to following 5,000 people who aren’t connections.

When you send a connection request to someone on LinkedIn, personalizing it with a short message will make it more likely they’ll respond. And if you include a question, it’s easier to initiate a conversation because you’ve prompted the recipient to respond.

LinkedIn has a 300-character limit for connection requests so be succinct with your introductory message. Don’t try to sell—it’s far too early in the relationship; it’s like proposing marriage on your first date.

When writing your message, put yourself in the recipient’s shoes and let them know what’s in it for them to connect with you. It’s not about you and how you wish to grow your network; consider why they might want to respond to your message and not delete or ignore it.

If you receive a LinkedIn connection request with a message, click on Reply and say thank you. Add more text if you can to keep the conversation going. Follow up with a further question or maybe offer a link to a resource you think your new connection might find helpful.

The most effective way to spark conversation from a LinkedIn post is to ask a question and then stick around to engage with comments and messages to keep the conversation going.

When you ask a question, you’re inviting your network to get involved by sharing their thoughts and insights with you. People know that questions need answers so it’s clear what action they should take after reading your post. If you don’t ask a question to engage readers, they’ll keep scrolling.

Make sure your questions are open-ended. Closed questions that require a simple yes or no answer won’t stimulate conversation.

When you receive likes, comments, and shares on your content it will appear in more LinkedIn feeds, which means more views and hopefully an increasing number of likes, comments, and shares. When your post achieves engagement like this, you’re creating a conversation trigger.



For every comment you receive on a post, do you respond? It could be with a simple “like” to acknowledge it or you could respond to a comment with a short acknowledgment or another question to try to further the conversation.


Another option is to take the commenting to a private message—starting with a thank you for the engagement on the public post and a request to continue the conversation via a private message, phone call, or meeting.

Private messaging can be more meaningful because it allows you to send more personal and detailed responses away from the eyes of potential competitors who can view public comments.

Don’t forget you can also comment on other LinkedIn members’ posts to start conversations. I strongly recommend seeking out posts from your target customers and key influencers so you can attract their attention—as well as the attention of their connections—with your knowledge and expertise.

When you post content on LinkedIn, you can @mention people and companies within the text, as well as tag people in photos or images. When you tag someone in a post, that person will receive email and app notifications of the mention (unless they’ve turned off this notification setting).

Tagging key people in your LinkedIn content is a great way to attract attention and get people involved with your post such as the speaker at an event you enjoyed or the author of the article you shared. However, make sure you’re judicious in using this tactic. Tag people only when they’re likely to have a genuine interest in joining the conversation.

If the person you tagged comments on your post, you can continue the conversation within the thread or take it to a private message.

To mention people or companies within a LinkedIn text post, type @ and then begin typing their name. You’ll see a list of potential people you can mention. Click the name of the person or people you want to mention and then continue typing your message.



To tag someone in a photo in your LinkedIn post, click the Photo icon in the Start a Post box and choose which file you’d like to upload. You can select up to nine images for your post.

Click anywhere on the photo and type the name of the LinkedIn member you want to tag. Select their name to add the tag.

Conclusion

Comments and shares on LinkedIn posts are great conversation starters, but to get the best results for your business, you need to develop your posts into conversations that have purpose and focus on getting results.

Meaningful conversations on LinkedIn help you build relationships that can ultimately help you achieve your next opportunity—whether that’s a new job, client, partnership, or an opportunity to speak at an industry event.

From small exchanges of messages, larger conversations can grow. From publicly visible likes and comments, try to move into someone’s LinkedIn messages with more detailed and personalized responses. You need to be looking for the triggers and act on them quickly while they’re fresh enough for your input to evoke a positive response.

Nurturing your LinkedIn connections through online conversations can then progress to telephone calls and meetings. Nothing beats a face-to-face conversation for building the know, like, and trust factor that business relationships depend on.

What do you think? Are you taking advantage of opportunities to start purposeful conversations on LinkedIn? Share your thoughts in the comments below.


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By: Chris | June 08, 2020

How to Use the LinkedIn Featured Section on Your Profile

Are you doing all you can on your profile? Wondering how to use the LinkedIn Featured section to your advantage?

In this article, you’ll learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions.

What Is the Featured Section on LinkedIn?

LinkedIn’s Featured section is part of your personal profile, not on a LinkedIn group or company page. It allows you to highlight select posts and add links to external websites, images, or documents.

This section is located toward the top of your profile between the About section and Activity section. If you don’t see this feature, it’s probably because you can’t access it yet. LinkedIn is gradually rolling it out to all members.


If you’re wondering how you might use the Featured section, some situations make obvious sense like a job search. Showcasing the right content can set you apart from other candidates and leave a strong impression in a decision-maker’s mind.

Don’t forget, though, that we’re all in the business of building a personal brand. The Featured section of your profile can help you convey that personal brand to anyone—prospective customers and clients, referral sources, and others. Small business owners can use this space on their profile to feature their top offerings. Thought leaders can share their best articles or videos. Employees can highlight notable projects.

To add a featured piece of content to your profile, scroll to the Featured section and click the Add Featured link. When you click on this icon, you’ll see a drop-down menu with the options to select posts, article, links, and media.

#1: Feature a LinkedIn Post You Created or Are Mentioned In

If you select the Posts option from the drop-down menu shown above, you can flag a recently posted LinkedIn update to your timeline as a featured post. LinkedIn will bring up your most recent posts for you to choose from. Scroll through this list to find a post you’d like to feature. You can see the social proof on each post before making a selection.

If you find a post that has a healthy number of likes and comments, click on the star icon in the lower-left corner of the post preview to set it as a featured post.

After you make your selection, click the blue Done button in the lower-right corner of the box. You’ll now see the most recently chosen post in your Featured section, along with preview information for that post. Viewers can click on that preview to view the full post.

#2: Feature an Article You Published on LinkedIn

If you select the option to feature an article on your profile, you can choose from the library of articles you’ve published on LinkedIn previously. Similar to featuring a post, you must have already published a LinkedIn article before you can use this option.

To feature an article, click the plus button in the Featured section of your profile, and from the drop-down menu, click the plus button next to Articles.

You’ll then see a list of recent articles you’ve published on LinkedIn. You can see the social proof and general performance of each article before selecting it.

#3: Feature a Link to an Off-Platform Resource

When you add a link to your Featured section, you’ll be linking out to a third-party web page. This can be handy for showcasing specific products or services, portfolio pages, spotlights on your brand done by other sites, and more. You can also include a link to a video, which can be a great option if you have a YouTube channel you want to feature. You can get really creative with what types of pages you want to use here.

To add a link, click on the plus icon in your Featured section and then click the plus icon to the right of Links in the drop-down menu.

In the pop-up window, copy and paste your URL into the box. Then click the blue Add button at the bottom right to move forward.

#4: Upload and Feature Notable Documents

If you want to feature specific imagery, PDFs, or other documents, you can do so using the fourth option: Media. This is a wonderful way to highlight a presentation or graphic element that you’ve worked hard on. And while not as visual, you can also feature longer written documents, which could be ideal for showcasing your copywriting skills. 

To add documents to your Featured section, click the plus button next to Media in the drop-down menu. When you do so, LinkedIn will automatically open a window to allow you to search your device for the appropriate file you want to feature.

Customize the Arrangement of Your Featured Content

After you add a few items to your featured content, you may want to make some adjustments. You might realize you want to remove some items or perhaps you may want to rearrange the order. LinkedIn allows you to do both.

Conclusion

The new Featured section on LinkedIn is a subtle feature but it can make a huge impact. It allows you to maximize the content you’ve already shared on LinkedIn, as well as feature notable external links and projects. Don’t miss out on this feature to get your work the attention it deserves and give more life to content that has already performed well in the past.

What do you think? Have you added any content or links to the Featured section of your LinkedIn profile? How might you use this tool to your advantage? Share your thoughts in the comments below.


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By: Chris | December 13, 2019

8 Creative Ways To Add Christmas Spirit To Your Social Media

Idea 8: Wish Happy Holidays

If you are tempted to think that Christmas Day is a good time for giving your social media accounts a rest, think again. Your audience will be logging in to their profiles to wish family and friends happy holidays so this is a perfect opportunity for you to send out a “Merry Christmas” message from your business.

In the end don’t forget to take advantage of the after Christmas season when real sales and discounts are just starting

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Tags: Inspiration 

By: Chris | December 13, 2019

8 Creative Ways To Add Christmas Spirit To Your Social Media

Idea 7: Shout-out to Everyone

Reaching potential customers means exposing them to what your brand has to offer this season. The only guaranteed way you can achieve that is to boost your important marketing messages through social media ads or online banners.

When choosing the banner image remember that it doesn’t have to be all about Christmas trees, green-red decorations or Christmas gifts. Instead, try to think about your audience. For example, if you are selling clothing, focus the ad on the party season and market your offer to those who are looking for new outfits for that occasion.

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Tags: Inspiration 

By: Chris | December 13, 2019

8 Creative Ways To Add Christmas Spirit To Your Social Media

Idea 6: Show the Magic of Giving

The holiday season is a time to remind ourselves that we should be helping others more, so share that thought and your efforts with your audience.

Do you have other ideas on how to get your social media ready for the holidays? Will you try the ones we have suggested so far? Let us know in comments below!

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Tags: Inspiration