#1: Feature a LinkedIn Post You Created or Are Mentioned In
If you select the Posts option from the drop-down menu shown above, you can flag a recently posted LinkedIn update to your timeline as a featured post. LinkedIn will bring up your most recent posts for you to choose from. Scroll through this list to find a post you’d like to feature. You can see the social proof on each post before making a selection.
If you find a post that has a healthy number of likes and comments, click on the star icon in the lower-left corner of the post preview to set it as a featured post.
After you make your selection, click the blue Done button in the lower-right corner of the box. You’ll now see the most recently chosen post in your Featured section, along with preview information for that post. Viewers can click on that preview to view the full post.
#2: Feature an Article You Published on LinkedIn
If you select the option to feature an article on your profile, you can choose from the library of articles you’ve published on LinkedIn previously. Similar to featuring a post, you must have already published a LinkedIn article before you can use this option.
To feature an article, click the plus button in the Featured section of your profile, and from the drop-down menu, click the plus button next to Articles.
You’ll then see a list of recent articles you’ve published on LinkedIn. You can see the social proof and general performance of each article before selecting it.
#3: Feature a Link to an Off-Platform Resource
When you add a link to your Featured section, you’ll be linking out to a third-party web page. This can be handy for showcasing specific products or services, portfolio pages, spotlights on your brand done by other sites, and more. You can also include a link to a video, which can be a great option if you have a YouTube channel you want to feature. You can get really creative with what types of pages you want to use here.
To add a link, click on the plus icon in your Featured section and then click the plus icon to the right of Links in the drop-down menu.
In the pop-up window, copy and paste your URL into the box. Then click the blue Add button at the bottom right to move forward.
#4: Upload and Feature Notable Documents
If you want to feature specific imagery, PDFs, or other documents, you can do so using the fourth option: Media. This is a wonderful way to highlight a presentation or graphic element that you’ve worked hard on. And while not as visual, you can also feature longer written documents, which could be ideal for showcasing your copywriting skills.
To add documents to your Featured section, click the plus button next to Media in the drop-down menu. When you do so, LinkedIn will automatically open a window to allow you to search your device for the appropriate file you want to feature.
Customize the Arrangement of Your Featured Content
After you add a few items to your featured content, you may want to make some adjustments. You might realize you want to remove some items or perhaps you may want to rearrange the order. LinkedIn allows you to do both.
The new Featured section on LinkedIn is a subtle feature but it can make a huge impact. It allows you to maximize the content you’ve already shared on LinkedIn, as well as feature notable external links and projects. Don’t miss out on this feature to get your work the attention it deserves and give more life to content that has already performed well in the past.
What do you think? Have you added any content or links to the Featured section of your LinkedIn profile? How might you use this tool to your advantage? Share your thoughts in the comments below.