Wondering how an email sequence can help turn people into customers?
In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales.
Why You Need an Email Nurture System
When you think about somebody entering your email list, consider the journey you want to bring them on to build list, familiarity, and excitement, and get them to want to buy your products or services. Creating an email sequence that nurtures your audience will make it easier to convert them into purchasers and measure what’s working and not working so you can scale your system.
Now let’s look at the six emails you need to include in your email sequence to build loyalty, generate engagement, and make sales.
#1: Permission Emails
The first email in the sequence is your permission email, which helps show your audience that they belong. This is important because they get a lot of emails from many different people. When they get an email from you, you want them to feel like they’re hearing from a friend, somebody who really gets them.
Giving people permission to be imperfect lets them know that they belong in your community and they’re going to stick around longer because of that.
#2: Clout Emails
Next up are clout emails. These emails are important because they show your audience you’re somebody worth listening to.
There are two ways to do clout emails. One approach is to include an email about your authority platform, whether it’s a podcast, YouTube channel, or blog. The other way is to show that you’ve been featured. Both of these tactics show your audience that you’re an expert in your space and somebody they should listen to.
#3: Training Emails
The third kind of email in this sequence is a training email, which is one you likely send most often. It’s where you fill a gap (change your audience’s mind about something) or share a hack (show them how to do one particular tactic or strategy).
#4: Recommendation Emails
Recommendation emails introduce a different product to your audience. Maybe it’s a book or product you love, or another person and their products and services you’re excited about. This email is a great place to make use of affiliate links.
#5: Ask Emails
The ask email is where you actually ask people to buy your product or service. Most businesses don’t do this. They’re either just sending out a newsletter or sporadically asking for a sale.
#6: Feedback Emails
Once you’ve sent the ask email, you move on to the feedback loop. The feedback email is important because after you’ve asked people to buy something, you’ll want to solicit their opinions to show you care about what customers think about your products and your brand.
When you create an email sequence with these six kinds of emails in this particular order, you’re more likely to nurture your audience in an authentic and exciting way.
What do you think? Are you inspired to try this email sequence for your business? Share your thoughts in the comments below.