In addition to your bio, you could include the hashtag and/or your username on receipts or packaging with a little reminder to your customers to post to Instagram and tag you.
If you have a physical location for your business, use signage or even set up selfie stations to encourage people to take photos and tag you. You can also run contests or giveaways with UGC as an entry requirement to qualify.
#2: Select the Right UGC to Share on Instagram
Once people start sharing UGC on Instagram, you may be wondering where to find it. If you use a branded hashtag, check the hashtag regularly to see what content people are creating about your brand.
If your customers @mention you, you’ll have an immediate notification that someone has created content about your brand. You may also want to use a social listening tool that will source your brand name, mentions, or hashtags across social media to find content that people are creating.
When it comes to choosing what UGC to share, be selective. Choose the right content that works for your brand and conveys the message you’re creating and edit colors or add filters if needed to match your account aesthetic. Don’t share things that aren’t aligned with your brand voice, tone, and style.
Also be wary of sharing posts with children in them, unless your brand is targeting parents of children. Many parents don’t like the idea of their children’s images being shared online publicly.
If the content includes alcohol or any other controlled substance, make sure you have confirmation that everyone in the post is over the legal age of use.
#3: Request Permission to Share UGC on Instagram
Once you’ve decided what UGC you want to share, you’ll need to get written permission before reposting it. If you don’t, you could get sued for any revenue proven to be generated by that post.
For a feed post, you can ask for permission via a comment on their post or send them a direct message (DM). Let them know that you like their post and would like to share it to your Instagram account. Then ask, “Do we have your permission to use it?” Once you have permission, you can post the content to your account but you should still @mention and/or tag the original creator.