Emojis have been making a name for themselves in marketing copy by making your brand more human and relatable. For one thing, humans are thought to consume and process visual data 60,000 times faster than they process text. Not only that, but the inclusion of visual data such as emojis in your text can raise the effectiveness of your text.
By swapping the text out for an emoji in your Instagram highlights covers, you can take full advantage of the power of emojis in a way that a normal graphic or icon can’t always offer. They’re small, easy to process, and add a relatable context to your highlights.
#4: Use Faces to Create a Human Connection
Everyone loves to see the face behind the brand: the person sitting behind the scenes working so hard to bring value and create content or the character behind the story—someone people can relate to and connect with. By using a photograph of yourself, your brand ambassadors, or your characters, you can greet people on your Instagram profile with a more personable look to your brand and welcome them to your profile.
The power of a smiling face on Instagram is not new. In fact, Instagram posts showcasing faces have been proven to receive more likes and comments than posts without a face.
Above your Instagram Stories highlights, your profile shows only your photo and your bio, which may contain one clickable link. This means that, for all intents and purposes, your highlights covers are the first chance that visitors to your Instagram profile have to really engage with your brand. Showcasing real people in your Instagram Stories highlights covers allows you to harness that power of increased engagement in a way that gets them tapping on your highlight to see the content underneath.
#5: Use Color in Your Highlights Covers to Draw the Viewer’s Eye
This is probably one of the most popular strategies for creating Instagram Stories highlights covers: By using brand colors, you’re able to create a cohesive look to your Instagram profile that connects your bio and links above to your content below.
In some cases, a person may be visiting your Instagram profile before they’ve really interacted with your brand and gotten to know you. By using branded colours and icons in your highlights covers, you’re able to provide them with a snapshot preview.
The cohesive look and feel of your Instagram Stories highlights covers will also help set your audience’s expectations for the rest of your content.
Using branded colours is another way that your Instagram profile acts a lot more like a landing page to your website than a social media profile.