You can also see the reels for an account by going to their profile. If they’ve uploaded a Reels video to their feed, you’ll see the cover image in the grid on their profile like any other post. In addition, the Reels tab on their profile will display any reels they’ve uploaded, including those they didn’t share to their feed.
You can also discover reels from other accounts on the Explore page on Instagram. The top of the Explore page will show a big Reels video selected for you. As you scroll through the Explore feed, you’ll see more Reels videos interspersed as vertical videos and labeled as Reels.
Businesses Uses for Instagram Reels
Now that you know what Instagram Reels is, you may be wondering how to use this feature for your brand or business.
It’s worth pointing out that not all reels (or TikTok videos for that matter) are just dancing or music. In fact, because business accounts don’t have the music option, you’re most likely going to have to find other ways to use these videos.
If you do tutorials or step-by-step videos for products or tips in your industry, you can definitely create similar-style videos for Reels. You could do some quick behind-the-scenes or meet-the-staff videos to showcase what your company is doing.
If you’re in the fashion industry, there are lots of fun ideas out there for showing off clothing combinations and styles.
Stop motion videos, where one scene ends and jumps into the next, are really popular. If you have a product that requires assembly, you could create a fun video that shows the progression of building the product from start to finish.
It’s worth noting that most people watching reels aren’t going to read a caption, especially a long one. If you have a call to action (CTA) or key point to stress in your post, make sure it’s in the audio and any text overlay on the video so the viewer does see and hear it.
#1: Create an Instagram Reel
Before you jump headfirst into creating reels, I recommend scrolling through the Reels feed on the Explore page and looking at the reels of other accounts or brands you like. Get a feel for what works, what you like, and what inspires you to create.
When you’re ready to get started creating your own reels, here’s what you need to know.
You access the Reels camera from the original Stories camera. You can get there by swiping right from your Instagram home feed (not from your profile). At the bottom of the screen, you’ll see three options: Live, Story, and Reels. Scroll to Reels to open the camera.