Discover a four-step system for creating videos people will click on, watch, and share.
#1: Hook Viewers in the First 3-5 Seconds of Your Video
The first step to making a highly watchable and shareable video is the hook. In the first 3-5 seconds of your video, you need to grab people’s attention as they’re scrolling through the news feed. You can do this either by placing your best footage at the beginning or using a strong headline.
This is a case where you don’t want to save your best for last. When you’re making videos for social media, you need to frontload your best stuff. The first few seconds are when all of the magic happens.
#2: Generate Empathy
Empathy is a key element of any successful video. Empathy is the only reason anyone clicks a link, watches a video, or buys a product or service online. It’s also a crucial factor in getting people to share your video, which will help you get the most visibility for your content.
Right from the hook, people need to start feeling an emotional connection to what they’re watching. Create an experience where people see themselves in your content. People want a mirror so give it to them.
#3: Motivate Viewers to Take Action
The emotional response that people have to watching your video is also important. You want people not only to consume the content but also be compelled to take action and share it.
Empathy does a lot of this work but you need to take it a step further. Your video needs to elicit an emotional response that drives people to want to share it, almost as if they’re performing some sort of public service. You can also ask them to share it with other people at the end of the video.
#4: Over-Deliver on Value
There’s so much video content online that chances are the video you’re making is very similar to something that’s been made before. So to differentiate your content from the competition, you need to over-deliver.
That could mean taking an extra 5 minutes to add a little more information and context to show viewers you’ve gone the extra mile. Do whatever it takes to provide value and make your video feel different from what people have seen before.
When you’ve invested a lot of time, energy, and resources into putting a video out into the world, it can be disheartening when it falls flat. The good news is that this four-part system will help you create highly watchable videos that people will want to click on, watch, and share on their social media channels.
This approach works for any video online but particularly for videos in a social news feed—LinkedIn, Twitter, Facebook, and Instagram. And you can also adapt it to get more views on TikTok.
What do you think? Are you inspired to try this approach for your next social media video? Share your thoughts in the comments below.