How to Improve Your Instagram Story Engagement.
Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories?
In this article, you’ll discover five ways to encourage followers to tap on, reply to, and screenshot your Instagram stories.
#1: Add a Tap for More Prompt.
The “tap for more” tactic is pretty simple and straightforward. In your Instagram story, add text and an arrow graphic prompting viewers to tap on the right side of the screen to see your next story segment.
Here’s what it looks like:
Here are some suggestions to try:
“Ask me anything you want”: Asking your audience to submit questions to you can help humanize your brand and make your audience feel more connected to you.
“What are your biggest challenges with X”: This feedback can help you identify potential topics to cover in your story, reveal ideas for new products, and inform your top-of-funnel content.
“Hi everyone, today is [theme] day! Ask me your questions”: This is a variation of the second tactic. Soliciting questions about a specific topic can guide your middle-of-funnel content.
“What do you want me to write about next?”: This one is simple. Ask viewers what kind of content you should create. This input can help you learn what your audience needs from you, which will improve Instagram engagement over time.
#4: Encourage Followers to DM You.
When Instagram users DM your business, it gives you an opportunity to build a relationship with them. Here are two ways to use your Instagram story content to encourage them to do that.
Conduct a Survey
The goal here is to get users to screenshot a multiple-choice questionnaire or survey, mark it up, and send it back to you in a DM or email.
If you want to increase engagement, you can also offer a prize or create a contest around the survey. Don’t forget to mention it in your explainer story sequence.
Deliver a Download
Giving away a free eBook, worksheet, or another downloadable piece of content is one of the oldest tricks for growing your newsletter. “Give me your email and I’ll send this free professional guide to Facebook ads.” Sounds familiar, right?
Trading DMs with your followers feels more authentic and personal than shooting people an eBook through a landing page or email.
#5: Increase Time Spent on a Story With Hold to Read.
As you probably know, if you hold your finger down on an Instagram story, it freezes and doesn’t progress to the next segment. Typically, you ask viewers to “hold to read” if an image contains more text than they can read in 15 seconds.
Here are two examples for inspiration:
The road to building trust and establishing a relationship with potential clients is paved with a series of micro-engagements and interactions. The more your prospects see and interact with your content, the more likely they are to eventually buy from you. Makes sense, right?
What do you think? Which of these Instagram story engagement techniques work for your business? What other tactics have been successful for your business? Please share your thoughts in the comments