Social Media Management Agency / Marketing Specialists

IBSM BLOG

By: Chris | February 06, 2019

How to Improve Your Instagram Story Engagement.

Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories?

In this article, you’ll discover five ways to encourage followers to tap on, reply to, and screenshot your Instagram stories.

#1: Add a Tap for More Prompt.

The “tap for more” tactic is pretty simple and straightforward. In your Instagram story, add text and an arrow graphic prompting viewers to tap on the right side of the screen to see your next story segment.
Here’s what it looks like:
You may be thinking, “But the story will automatically move forward after 15 seconds anyway, so why does it matter?” Remember, watching a story sequence (multiple story segments in a row from the same user) is a passive experience. The more viewers just sit and watch, the less immersed they are with your content, making them more likely to exit your story sequence.

Prompting users to tap for more can help you accomplish four things:

  • Give viewers a sense of control. They’re no longer bystanders; they’re now involved in the story progression.
  • Trigger viewers to go from a passive to an active state.
  • Pique curiosity or get users excited about your next segment.
  • Increase the chances of getting a tap versus a swipe (exiting your story to proceed to the next account’s story).

#2: Deliver Save-Worthy Content for Screenshots.

Another way to get Instagram users to engage with your story is to deliver valuable content that they’ll want to screenshot and save.


Deliver Branded Wallpapers

This tip is pretty simple: Design several attractive wallpapers for mobile and share them in your story so users can screenshot them and use them on their phone.
In your Instagram story flow, include a slide before you post the wallpapers to give your followers a heads-up. You could say something like, “Are you ready for some cool wallpapers? Get ready to screenshot.” Then post the wallpapers you’ve created.

#3: Carry on a Back-and-Forth Conversation.


The Instagram question sticker is a great way to solicit feedback from your audience.

The most basic way to do this is to simply take a photo of yourself and use the question sticker to prompt your audience to ask you anything that comes to mind.

It shows your followers that you’re paying attention and value their input.
If you use this feature in a more strategic way, though, you can unlock useful insights that help you get a better understanding of your buyer persona, find out what content your audience wants, and solicit input about future products.

Here are some suggestions to try:


“Ask me anything you want”: Asking your audience to submit questions to you can help humanize your brand and make your audience feel more connected to you.

 

“What are your biggest challenges with X”: This feedback can help you identify potential topics to cover in your story, reveal ideas for new products, and inform your top-of-funnel content.


“Hi everyone, today is [theme] day! Ask me your questions”: This is a variation of the second tactic. Soliciting questions about a specific topic can guide your middle-of-funnel content.


“What do you want me to write about next?”: This one is simple. Ask viewers what kind of content you should create. This input can help you learn what your audience needs from you, which will improve Instagram engagement over time.


#4: Encourage Followers to DM You.

When Instagram users DM your business, it gives you an opportunity to build a relationship with them. Here are two ways to use your Instagram story content to encourage them to do that.


Conduct a Survey

The goal here is to get users to screenshot a multiple-choice questionnaire or surveymark it up, and send it back to you in a DM or email.


If you want to increase engagement, you can also offer a prize or create a contest around the survey. Don’t forget to mention it in your explainer story sequence.


Deliver a Download

Giving away a free eBook, worksheet, or another downloadable piece of content is one of the oldest tricks for growing your newsletter. “Give me your email and I’ll send this free professional guide to Facebook ads.” Sounds familiar, right?


Trading DMs with your followers feels more authentic and personal than shooting people an eBook through a landing page or email.

#5: Increase Time Spent on a Story With Hold to Read.


As you probably know, if you hold your finger down on an Instagram story, it freezes and doesn’t progress to the next segment. Typically, you ask viewers to “hold to read” if an image contains more text than they can read in 15 seconds.


Here are two examples for inspiration:

Conclusion

The road to building trust and establishing a relationship with potential clients is paved with a series of micro-engagements and interactions. The more your prospects see and interact with your content, the more likely they are to eventually buy from you. Makes sense, right?


What do you think? Which of these Instagram story engagement techniques work for your business? What other tactics have been successful for your business? Please share your thoughts in the comments

Category: Instagram 

Tags: Instagram Stories 

By: Chris | January 19, 2018

How to Use Instagram Story Highlights for Business

Do you want more value from your Instagram stories?
Interested in repurposing stories content on your Instagram profile?

Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience.
In this article, you’ll discover how to create Instagram stories highlight albums for your business.

The Instagram Highlights feature started rolling out to all users in December, and although not all users may have it yet, most should. Those who have it will notice the Story Highlights section beneath the bio on their Instagram Profile. If you haven’t created any highlights yet, the circles will be gray.

You can create a new highlight album from either your profile or a current story.

Add a Highlight From Your Profile
To create a highlight album from your profile, tap on the + sign in the Story Highlights section.

When you add a new highlight, the archive list of your Instagram Stories appears. Simply select the posts you want to add to that highlight album and tap Next.

With the Highlights feature rollout, all of your stories will be archived on your profile by default. To change this, open your Story settings from your Instagram profile settings.

Add a Highlight From an Active Story

You can also create a new highlight from an active story on your Instagram profile. Open your story post and tap the Highlight icon with the heart.


Next, you need to give your highlight album a name. It can be up to 16 characters long, but not all 16 characters will appear in the album name on your profile before getting cut off with a “…”. For that reason, try to keep the title short and sweet.

The highlight album cover will be the first image you uploaded to the highlight. Chances are the image won’t be aligned favorably. To improve the look, tap Edit Cover and then drag, zoom, and reposition your cover image.


When you’re finished, tap Done and you’re all set! Your new highlight album will now appear on your profile.

Take advantage of clickable links in stories to create highlights on your profile that direct traffic to your website. You can use this tactic to promote blog posts , products, courses, or anything else on your site.

For instance, the clickable link in this Kitchn highlight takes viewers to slow-cooker recipes on their website.

Conclusion

There are many creative ways to incorporate the new Highlights feature into your Instagram marketing. 

What do you think? Are you going to try using highlights? Or have you already added them to your profile? Please share your thoughts in the comments or share this post with your online community.   

Category: Instagram 

Tags: Instagram Stories