Pinterest Catalogs and Shopping Ads Roll Out to More Businesses.
Pinterest introduced a series of new tools and products to help brands sell their products directly on the platform. The company introduced Catalogs, which allows brands to upload their full product portfolios to Pinterest and easily turn each item uploaded into dynamic, shoppable product pins.
Along with Catalogs, Pinterest also rolled out personalized shopping recommendations for style, home, beauty, and DIY boards; browsable sections of in-stock products from a specific brand; and a new search tool that allows brands to be seen by the platform’s 250 million monthly active users.
Also Pinterest has brought full automation to Shop the Look, a feature that helps users buy products from companies that work with Pinterest. Now Pinterest users can, for example, buy a pair of jeans they see in a pin.